Inspired by You, Crafted with Love
Ivana, a modern-age jewelry brand, started in 2025 with just one goal: to craft jewelry for every occasion, mood, style, preference, size, and more. We didn’t want to become another jewelry brand that just sells jewelry and says goodbye. We knew what value; even a small pair of earrings or bracelets could add to someone’s look or how easily it could become the most beautiful memory of someone’s life.
So, we built Ivana, an online jewelry store that not only sells jewelry but also guides you on how to style it, what the best outfit matches are, how to take care of your jewelry, how to style the same piece ten times, each time making it unique, and more. In short, Ivana is your jewelry fashion influencer.
Our Vision
To bring diversity to the jewelry industry by becoming a platform where every woman can find her unique style.
Our Mission
To become the first Indian brand that sells jewelry from every Indian culture in one place.
Words from the Founder
“I always had an obsession with unique cut jewelry in my younger days. However, the lack of variety and durability of artificial jewelry bothered me a lot. I mean come on! If a jewelry piece is ruined after wearing it only two times, what’s the point of investing money in it?
So, when I thought of starting a business, I knew I wanted to build a platform that sells jewelry differently, a platform that knows how to play with the boundaries of artificial jewelry, helping women style themselves better, take care of jewelry better, and of course keeping them ready for every important event of their lives.
Fortunately, Ivana’s co-founder Siddharth Rajput, who is also my life partner helped me execute my idea and also introduced the possible shortcomings and benefits that may come. We learned, re-evaluated, practiced, and delivered IVANA, a brand for you, representing you.”
Our Core Values
Quality & Craftsmanship
Crafting quality-rich jewelry with unique designs, so that it can match every shade of you.
Transparency
Being 100% transparent with our customers about our products and services, so that you can select the best for you.
Inclusivity
Women are diverse and so is Ivana, any size, any preference, we deliver exactly what you look for.